About WTM Consulting

WTM Consulting was founded by Bill Maslyn. Bill has more than 18 years of experience as a digital product management executive and GM. His focus is to help navigate a more direct path to improved marketing, lead generation, strategic partnerships, product strategy, and go-to-market planning and execution.

Services

Product Development & Strategy:

WTM Consulting will help refine product strategy via: 

• Product ideation
• Competitive analysis 
• Position mapping
• Digital product development
• Customer journey mapping
• Functional requirements definition 
• Wire frame development
• Functional prototype development
• Agile/scrum product ownership​
• Go-to-market strategy development

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Marketing Strategy:

Our multi-channel marketing approach includes planning and execution for: 

• SEM/SEO
• Online & mobile display advertising
• Video/OTT/CTV
• Social media 
• Email marketing
• Funnel conversion optimization

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